Jewelry At Work

Jewelry at Work

Jewelry. New York City. Games. That’s what this is about.

Jewelry. That’s what this is about. Jewelry at Work was our first-ever campaign that debuted during New Fall New York Fashion Week 2021. Something Different Agency together with photographer Scottie Cameron helped us showcase the jewelry “in the wild,” literally being put to work— replacing the netting of a basketball hoop, securing a chain-link fence, and holding up a park swing—all of which emphasized the industrial and interchangeable nature of our collection and culminated in a scavenger hunt wherein we “hid” real jewelry around NYC for real people to find and win. It was fun. Maybe we’ll do something like it again.

In Marla's words...

“I love games. You know this. That’s what this “campaign” was about. I still put quotes around the word campaign, because this was our first, and we don’t do them often, and it feels wild and surreal anytime that we do. With the help of Something Different we were able to deeply express what jewelry is to me personally and New York. That it’s not precious, but it is precious. That it works.”