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Digital Marketing Manager

This role generally requires a strategic mindset and the ability to analyze and adapt to the fast-paced nature of e-commerce trends, along with a deep understanding of how digital marketing can directly impact online sales and customer experience. A sense of style, grace, and humor can’t hurt either. 

Reports to the CEO.

The Details:

  • Oversee the maintenance, and optimization of e-commerce platforms, ensuring a seamless shopping experience.
  • Manage product listings, descriptions, pricing, promotions, and stock availability on the website and other digital channels.
  • Work closely with external partners to resolve any technical issues that impact customer experience or sales.
  • Work with external partners to optimize campaigns and conversion rates to ensure maximum ROI. Monitoring and adjusting budgets to ensure cost efficiency and target achievement.
  • Review and implement SEO key words and product descriptions on website pages.
  • Track and report on the performance of digital marketing efforts, including traffic, conversion rates, revenue, and customer acquisition costs.
  • Update website navigation, homepage images and create internal links between pages on the site.
  • Support the Brand Manager in the execution of paid advertising campaigns across search engines, social media, and display networks, such as Google Ads, Facebook Ads, and retargeting platforms.
  • Collaborate with the Brand Manager on email marketing campaigns for new product launches, promotions, and cart abandonment.
  • Collaborate with Customer Experience to segment the customer database to target specific audiences with personalized content.
  • Work closely with the Social Content Producer to refine the content strategy for higher search engine rankings and user engagement.
  • Assist CEO and Marketing team on special projects.

Experience Level: 2-4 Years, Manager

Salary: $65,000-72,0000

You:

  • Are a fast learner
  • Have rigorous attention to detail
  • When you make mistakes, you own them.
  • Ask questions when you don't understand.
  • Find the positive in negative situations.
  • Know how to communicate effectively by phone, by email, by text, by social media. In person.
  • Are proficient in Microsoft Office and have a desire and ability to learn the technology necessary to improve workflow, whatever that may be.
  • Love jewelry and fashion but you love the human race even more.
  • Are willing to take on tasks that may fall outside of your job description --this will happen--you roll with it.

About us:

We are a rebellious little company and we make jewelry and other objects in New York City. They are beautiful and people seem to love them. What began with one lock is now an entire collection designed to be worn in infinite ways and used as “jewel tools” with individuals’ own collections—to redefine the “precious” in jewelry with individuality. The collection is sold online and in select independent stores in the US and around the world and even in a vending machine or two.

We are an equal opportunity employer for whom diversity and inclusion are a passion and a commitment.

We provide health insurance as well as dental and vision plans. 

401K matching program.

Access to personal and professional development coaching and support.

Other benefits such as transit vouchers, discounts at certain gyms and retailers.

“Errand Day” (you’ll learn about that if you come in for an interview)

 

Our offices are decidedly “unoffice like” and fill a full floor on 47th street in the heart of New York’s Diamond District. Our fridge is also filled with great food. 

 

Please send all resumes and cover letters to jobs@marlaaaron.com

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