The Brand Director is a mid to senior level generalist marketing role within our fast-growing organization. You are the marketing steward and will oversee the daily needs of our brand image across all channels. Your work will impact both retail and wholesale operations and ensure that the Marla Aaron message is communicated effectively across all dimensions with our unique and authentic voice. You will monitor and understand how our customers are engaging with our marketing efforts so we can always improve and do better. Surprising our customers is a must, and something our customers expect from us.
Here is a general overview of your responsibilities:
● Manage communication and strategy for all product releases while keeping all relevant parties informed (production, customer experience, wholesale) starting with creative briefing from the founder all the way to the launch.
● Work with our founder and content creation partners to ensure our brand voice and images are communicated dynamically and efficiently across all channels and platforms.
● Monitor timetables of go to market calendar and special projects and ensure appropriate vendor/creative hand over.
● Oversee our packaging experience and collateral materials, balancing luxury demands and our sustainability efforts.
● Plan and manage content shoots that support all marketing needs. Confirm availability of product in advance, reserving and pulling product and requesting samples as needed. Book talent and space and schedule according to availability of key approvers.
● Provide our sales teams and our accounts access to top notch brand assets of all kinds, with current information and educational materials.
● Develop and execute strategic ideas with sales leaders as to the marketing needs of our stores and retail experiences.
● Plan marketing initiatives for our ecommerce, Showroom, retail experiences, pop-ups, and stores.
● Serve as key point of contact for external PR agencies and ensuring they receive any assets or product in the time frame needed.
● Work on ad-hoc marketing projects; lookbook production, event management, brand connections, press & marketing liaison.
Qualifications:
● High level of experience in marketing and ecommerce for a luxury brand
● Strong analytical skills to analyze data & identify issues and potential opportunities, evaluate options and provide clear recommendations for eCommerce & marketing growth.
● Demonstrated understanding of and experience with Shopify and Klayvio and have a deep curiosity to learn about other potential services and programs that will improve our customers’ experience with our company.
● Experience and interest working for a premium product-based brand across any dimension.
● Some management experience.
● Strong working knowledge of Microsoft Office (Word, Excel, PowerPoint), G Suite, Dropbox. Working knowledge of photo editing software such as Photoshop is a plus.
Experience Level: 5-7 years
Salary Range: $110,000-120,000/year
You:
● Are a fast learner
● When you make mistakes, you own them.
● Ask questions when you don't understand.
● Know how to communicate effectively by phone, by email, by text, by social media. In person.
● Love organization in a Marie Kondo sort of way.
● Love jewelry and fashion but you love the human race even more.
● Are willing to take on tasks that may fall outside of your job description --this could happen--you roll with it.
About us:
We are a rebellious little company and we make jewelry and other objects in New York City. They are beautiful and people seem to love them. What began with one lock is now an entire collection designed to be worn in infinite ways and used as “jewel tools” with individuals’ own collections—to redefine the “precious” in jewelry with individuality. The collection is sold online and in select independent stores in the US and around the world and even in a vending machine or two.
We are an equal opportunity employer for whom diversity and inclusion are a passion and a commitment.
We provide health insurance, dental and vision plans
401K matching program
Access to personal and professional development coaching and support
Other benefits such as transit vouchers, discounts at certain gyms and retailers
“Errand Day” (you’ll learn about that if you come in for an interview)
Our offices are decidedly “unoffice like” and fill a full floor on 47th street in the heart of New York’s Diamond District. Our fridge is also filled with great food.
Please send all resumes and cover letters to jobs@marlaaaron.com