A Decade of #lockyourmom
#lockyourmom
This year is the 10th year that we are giving away our sterling silver Baby Heartlocks to single moms. Anyone truly is invited to tell us about a deserving single moms and we will send her a Lock in time for Mother’s Day. It’s that simple. Think of it as a Medal of Honor for the single mom in your life who richly deserves it. This gift is especially poignant at the time when children are too small to say “thank you” or “Happy Mother’s Day themselves which also happens to be the most intense time of parenting. One of our most defining initiatives as a company, #lockyourmom has become bigger, better and more impactful each passing year, with this year being especially notable for bringing it “across the pond” to the UK for the their Mother’s Day for the first time ever. So if you know, love, or are a single Mom, let us know about them. We want to send them free jewelry. Seriously.
The exclamation point!
We wanted to add something on the Heartlock to make it special and specific to single motherhood which is how we decided to add an exclamation point. For the !!!! of motherhood — the powerful, speechless feeling of motherhood.
A note from Marla
Here we are again, celebrating year 10 of #lockyourmom. I can’t quite believe it. Why do we do it? The reason is simple: I was a single mom, and I know what that’s like. Mother’s Day can be bittersweet, sometimes even lonely...yes, parenting alone can be a lonely endeavor. Over the years, we’ve given thousands of Locks away to single moms, and my hope is to continue expanding the reach of #lockyourmom—both in area and significance. There’s still so much more to do!
Everyone at our company contributes to #lockyourmom in some way—in their spare time, as an extra task, one more thing to do. Without this incredibly dedicated team, none of this would be possible. I am forever grateful to each and every one of them.
Warmest,
Marla
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