Crazy things we do.
We aren't crazy. We just think that there are always new ways to look at old things to make new things and other things. That's the gist of it.
The Vending Machine
It’s crazy to put jewelry in a vending machine. So, we did.
Inspired by a trip to Japan where she saw colorful vending machines everywhere, Marla decided that we needed to sell our jewelry this way. Or at least try to do it. The result were 3 successful and distinct installations around New York City that kicked off at the Brooklyn Museum in 2017.
It wasn't just about selling jewelry at the vending machine. The challenge was to create an authentic experience of our jewelry when someone was standing in front of the machine. The experience each time was guided by a different video that told a story--about the jewelry, the location or in one instance simply children reciting a Shakespearan sonnet. Jewelry was just one part of the experience. Stay tuned for more installations and vending machine adventures.
MZ Wallace Valentine's Day Installation
Lock Your Mom
We have been giving locks away to single moms since 2016. We do this because I was a single mom when my son was small. Then I met my husband and together with our children we made a family.
In support of single mothers
Being a single mom was the most difficult time in my life. Mother's Day was specifically bittersweet. When you have a small child and it’s Mother’s Day and virtually everyone around you has a partner who is celebrating their “motherliness”… well it can feel sad. I remember that feeling and I want to give back in a small personal way.
The exclamation point!
Our locks have 6 sides on which to engrave names, words, messages... anything. I was thinking about what to engrave on these very special locks and "Mom" didn't quite work because that is not universal. What IS universal is the powerful, speechless feeling of motherhood. The !!! of motherhood — both how it feels to be a mother and how one feels about their mother... so that's what we did.
Giving the locks is a small thing in the grand scheme of things but we have found that they make the recipients happy. It is that simple. To date we have given away thousands of locks to single moms all over the country – we even gave some away in our vending machine - and we are not done yet.
If you are just joining us and want to know what it all means, follow the #lockyourmom hashtag on Instagram.
Tell Me a Color
Marla loves color. Everyone does actually. Let’s break it down shall we? This is where we talk about color. It’s an annual event where our fans inspire the next collection.
Think of your favorite color
Think about the best possible expression of it. Then post that picture to Instagram.
Tag it #tellmeacolor
In the caption, describe it for us. Name it. Tell us why this color inspires you and above all, tag it with #tellmeacolor!
Tag and follow
We’ll see the post and consider it for usage if you tag and follow both @marlaaaron and @tellmeacolor
Do it often
Post all the inspiration you can find. If we choose your color it will join the Marla Aaron enamel series as a medium lock, an enamel cuffling as well as an enamel cuffling earcuff. It’s like you’ll be making your own collection!