Our Beliefs

Marla Aaron Our Belief

It is our belief that jewelry has one job and it is to bring joy to people.

While we love jewelry, we love the human race even more which is why we commit to an ethical approach to running our business across all of its dimensions.

Perhaps that sounds cliché….perhaps even too broad...let me take this opportunity to dive into some of the things we are trying to do as a small business in New York City.  

Here are the broad strokes of what this means:our collection is made here in New York in small workshops whom we partner with --some of whom we have been working with since the beginning of the company.

We know and respect how they operate. We have been working with many of them for years and we share values because....

Where we can, we work with other small businesses. 

We got a shot to succeed and we relish the opportunity to give that opportunity to others.

We value diversity in our employees and in our partners.

We pay a fair and equitable wage and are constantly seeking ways to improve the lives of our employees.

We only buy diamonds that have been certified through the Kimberley process, which imposes extensive requirements on its members to enable them to certify shipments of rough diamonds as 'conflict-free' and prevent conflict diamonds from entering the legitimate trade.

We use 100% recycled gold wherever possible in our designs.Our gemstones and our semi-precious stones are responsibly sourced from a small group of stone dealers whom we trust and have worked with for many years including some who work exclusively with women miners in Africa.

We are proud that we were able to partner with World Central Kitchen execute our Take A Seat project where we are donating 100% of the proceeds of our sterling silver chair to the benefit of restaurants and their people around the world. You can read about that here.

Since 2017, we have given locks away to single moms through our #lockyourmom project. This is a small way to give back but it's meaningful. These are the types of opportunities we look for.

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More importantly than any of the above

It is our overarching desire as a business to run a responsible business—to make beautiful jewelry but also create a business that I and my employees feel good about. 

So while the above list is not exhaustive we are a work in progress... and proudly so.

Our work to be a responsible business is never done and we know this.


We started giving locks away to single moms in 2015. We do this because Marla was a single mom when her son was small. Then she met her husband and together with their children they made a family.

Being a single mom was the most difficult time in Marla's life. Mother's Day was specifically bittersweet. When you have a small child and it’s Mother’s Day and virtually everyone around you has a partner who is celebrating their “motherliness”… well it can feel sad. She remembers that feeling and she wants to give back in a small personal way.

We will, as always (since 2015), invite you to nominate a single mom.

And we will send her a heartlock with a “!” engraved on it for the “!” of motherhood. This is our way of thanking single moms for all they do, and this thank you is especially poignant when children are too small to say thank you or “Happy Mother’s Day” themselves, which is coincidentally the most intense time of parenting.

We will, as always (since 2015), invite you to nominate a single mom.
Let's put it together!

In support of single mothers

The exclamation point!

Over 7,000 locks given away

More. Bigger. Better.

A Brunch and a "Flower Shop"

In 2023, we once again were able to host a brunch and a “flower shop” so some more than 100 very special single moms and grandmas could have a wonderful day.

Some incredible partners joined us! They left with their arms filled with flowers, makeup by Bobbi Brown, Kate Spade bags provided by Materials For The Arts and of course one of our sterling silver Heartlocks.

A special thank you to Henry Street Settlement who made this possible.

A delicious brunch with gifts for more than 100 single moms and grandmas

Every single mom walked away with a bouquet curated by @flowerculttt.

Follow #lockyourmom

Giving the locks is a small thing in the grand scheme of things but we have found that they make the recipients happy. It is that simple. To date we have given away thousands of locks to single moms all over the country 
— we even gave some away in our vending machine — and 
we are not done yet.

If you are just joining us and want to know what it all means, follow the #lockyourmom hashtag on Instagram.


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