When something we’ve made disappears in less than 24 hours — as was the case with the Rubber Freeform Heartlock — we feel two things at once: overwhelming gratitude…and a small heartbreak. Joy that it resonated. Sadness that not everyone who wanted to experience it could.
The way you instantly understood the whimsy and the function — and loved it as much as we did — truly blew us away. There’s something rare about that kind of immediate recognition. Our team has never worked harder to get these back into your hands.
So we’re writing to tell you two things:
1. We made more. (Including Red Balloon.) Available now.
2. UK friends...they’ve arrived at our Shop-in-Shop at Liberty in London — and will be on the Liberty website soon.
That’s it from us. We sincerely hope everyone who wants one gets one.