< Demo Lookbook – Marla Aaron

Demo Lookbook


We started giving locks away to single moms in 2015. We do this because Marla was a single mom when her son was small. Then she met her husband and together with their children they made a family.

Being a single mom was the most difficult time in Marla's life. Mother's Day was specifically bittersweet. When you have a small child and it’s Mother’s Day and virtually everyone around you has a partner who is celebrating their “motherliness”… well it can feel sad. She remembers that feeling and she wants to give back in a small personal way.

We will, as always (since 2015), invite you to nominate a single mom.

And we will send her a heartlock with a “!” engraved on it for the “!” of motherhood. This is our way of thanking single moms for all they do, and this thank you is especially poignant when children are too small to say thank you or “Happy Mother’s Day” themselves, which is coincidentally the most intense time of parenting.

We will, as always (since 2015), invite you to nominate a single mom.
Let's put it together!

In support of single mothers

The exclamation point!

Over 7,000 locks given away

More. Bigger. Better.

A Brunch and a "Flower Shop"

In 2023, we once again were able to host a brunch and a “flower shop” so some more than 100 very special single moms and grandmas could have a wonderful day.

Some incredible partners joined us! They left with their arms filled with flowers, makeup by Bobbi Brown, Kate Spade bags provided by Materials For The Arts and of course one of our sterling silver Heartlocks.

A special thank you to Henry Street Settlement who made this possible.

A delicious brunch with gifts for more than 100 single moms and grandmas

Every single mom walked away with a bouquet curated by @flowerculttt.

Follow #lockyourmom

Giving the locks is a small thing in the grand scheme of things but we have found that they make the recipients happy. It is that simple. To date we have given away thousands of locks to single moms all over the country 
— we even gave some away in our vending machine — and 
we are not done yet.

If you are just joining us and want to know what it all means, follow the #lockyourmom hashtag on Instagram.


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