A rebellious little company

Marla Aaron launched the first collection in 2012 when her combined obsessions with bridges, hardware and jewelry could no longer be ignored. All of the pieces in the collection are proudly made and finished by hand in New York City and sold all over the world. What began with one lock is now an entire collection designed to be worn in infinite ways and used as “jewel tools” with individuals’ own collections—to redefine the “precious” in jewelry with individuality. Although recognized for its streamlined, industrial look, the collection is deeply rooted in the personal and emotional jewelry of the Victorian and Georgian eras and has expanded to incorporate many other elements.

The company's rebellious approach to jewelry led to the December 2017 installation of their first jewelry vending machine at the Brooklyn Museum. Marla and her team are in the process of building more machines. The entire collection was on exhibit in 2016 in New York City at the Museum of American Finance in their exhibit, "Gold: Worth its Weight". Marla and her team release new designs regularly on Instagram first with no apparent rhyme or reason. The #lockyourmom Project, created by Marla, gives single moms sterling silver Baby Heartlocks just for them. To date Marla and her team have given out thousands of Heartlocks to deserving single moms all over the country. She resides in New York City with her husband, knitting and waiting for her children to come home to visit.