Hi. I hope you're well.
I do not want us to be another jewelry company asking you to understand why I have to raise prices. But transparency, storytelling–these are things we value as a company and that is why this newsletter could only come from me.
I’ve always believed in addressing the elephant in the room directly, so let’s begin there: we are raising our prices. This is painful for me to write. It’s a decision we delayed for a long time — longer than we should have — but it’s now something we can no longer responsibly ignore.
Over the past year, the price of gold has risen nearly 66%. That scale of increase is one of the steepest annual climbs in decades — a percentage rise not seen since 1979.
Over the past weeks, we’ve been working carefully through what this shift actually means — for you, for us, and for our wonderful store partners. We didn’t apply a blanket percentage increase. That would have been simpler, but it wouldn’t have been accurate. Instead, each piece was evaluated individually: its materials, its construction, its purpose, and priced accordingly. Then we did it again. And again, in an effort to create the best possible value in this new landscape.
Our goal has never changed: to make jewelry that is beautiful and functional without compromise. And yes, we wanted it to be accessible to as many of you as possible. Since starting the company, we’ve built an accidental system that doesn’t depend on a single material or a single definition of value. That independence, and the curiosity that drives it, has allowed us to work across materials like Dyneema, rubber, fordite, porcelain, brass, titanium, bricks, stones, and other considered alloys alongside gold, platinum, silver, precious stones….and we are not done yet.
This approach gives us flexibility that many don’t have — and it gives you more choice, something we think about constantly. Something we are grateful for.
When raw material costs rise this sharply, the thinking has to get better.
Rising prices are one chapter in a longer story about how objects are made, what they’re made from, and what we expect them to do. Our work remains the same: to create jewelry that does more than one thing, helps give new life to what you already own, and ultimately earns its place over time.
Thank you for supporting this work.
Warmest,
Marla
