Let's give jewelry away, shall we?

April 1, 2021


It’s that time of year. The time for #lockyourmom. You may have stumbled upon last year’s Instagram post wherein I explained Mother's Day to my son, who suggested that the holiday might benefit from a Santa-esque figurehead, to which I replied, "That would be a mother." 

A mother. 

We are not so far away from Mother's Day which is why it's time to begin #lockyourmom--our 6th consecutive year. #lockyourmom is a simple project where we give away silver Baby Heartlocks to single mothers because we want them to feel appreciated, loved and--in the words of millennials and zillennials….. seen. 

Each heart has an "!" engraved on it because of the "!!!!" of motherhood itself...all the feelings….every single one.

Back in 2015 when I was thinking about giving these Locks to single moms, I wanted it to feel like a medal. Like you have to receive it. It’s a thank you. For all single moms do. It’s just for them. 

They are not for sale. 

This year we are giving away 1000 #lockyourmom Locks. Our biggest number to date.


Here’s how it works:

If you know, love or are a single mom, tell us HERE. It’s not a contest. It’s the first 1000 nominations we get. 

We will ship them in time for Mother’s Day.

One small favor we would ask is that when nominating a mom, please keep in mind that this project was conceived to celebrate single moms of young children--when those children can not yet express their gratitude. This is for those moms because those years are especially tough in every respect. 

If you want to learn more, follow the #lockyourmom hashtag on Instagram, which tells the story best. 
So. That’s it. Send us some moms! As ever, if you have any questions, please email lockyourmom@marlaaaron.com

Let’s do this. 

Marla (and all of us at MAJ) 


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