#lockyourmom

We will, as always
invite you to nominate a single mom.
And we will send her a heartlock with a “!” engraved on it for the “!” of motherhood.

We started giving locks away.
We started giving locks away to single moms in 2015. We do this because Marla was a single mom when her son was small. Then she met her husband and together with their children they made a family.
Being a single mom was the most difficult time in Marla's life. Mother's Day was specifically bittersweet. When you have a small child and it’s Mother’s Day and virtually everyone around you has a partner who is celebrating their “motherliness”… well it can feel sad. Marla remembers that feeling and she wants to give back in a small personal way.
This is our way of thanking single moms for all they do, and this thank you is especially poignant when children are too small to say thank you or “Happy Mother’s Day” themselves, which is coincidentally the most intense time of parenting.

Follow #lockyourmom
Giving the locks is a small thing in the grand scheme of things but we have found that they make the recipients happy. It is that simple. To date we have given away thousands of locks to single moms all over the country — we even gave some away in our vending machine — and we are not done yet.
If you are just joining us and want to know what it all means, follow the #lockyourmom hashtag on Instagram.


