February 1, 2021
You may have received an email or two earlier this week regarding a “very mysterious drop” that displayed our total lack of “supreme” understanding about how one properly announces a drop. Like we are not “drop people”.
If you unsubscribed after reading it or after reading the above and are no longer with us, that’s OK. And if you are, that means we’re doing something right and are likely fielding job offers from every streetwear brand across the country--maybe even the world.
So the drop. You want to hear about the drop.
The Drop is called SET.
What you need to know about SET:
No particular or hierarchical order, each point is equally important to us, we just wanted to list them in a way that felt aligned with the way someone who knows what they’re doing when it comes to drops might list them. So we’ll begin with numbers.